19 Westwood Circle • Irvington, NY 10533 Cell: 914.263.5423 • Email: firstname.lastname@example.org
Integrated Marketing Communications • Email & Web
Award-winning Creative Director with longstanding reputation for conceptual thinking and creative problem solving. Expert at developing strategy and tactics that leverage the combined power of online and offline communications. Collegial manager as well as hands-on creative producer. Reinvigorates creative staff and mentors each person to translate creative vision into reality. Successful contributor to new business development. Pitches new clients and drives additional revenue from existing account base. Highly proficient with software applications used for creative design including Adobe Creative Suite, Flash and Omnigraffle. Competent with HTML and digital technologies. Seven John Caples Finalist Awards (various clients) Two Gold John Caples Awards for British Airways and AT&T B2B Two Silver John Caples Awards for American Express Gold Echo Award for New York Botanical Gardens Judge for John Caples Awards in 2003, 2005, and 2006
Havas, New York NY (October 2013-Present) Onsite freelance consultant in ACD role working on Aubagio; Genzyme’s (Sanofi) MS drug. Currently creating 2014 advertising campaign and all support pieces for in-office and events. Involved in high-level client presentations and all PRB reviews.
Time warner Cable, New York NY (November 2012-Present) Freelance IA/UX/Visual Designer Saatchi & Saatchi, New York, NY (August 2012) On-site freelance consultant in ACD capacity working on Enfamil. Print and DM. Beeber Silverstein Group, Miami, FL (July 2012) Off-site freelance consultant in ACD capacity working on AvMed, supplemental Medicare insurance. Created an 11-touch CRM, incentive–based program for Fall 2012 push. JWT, New York, NY (March-June 2012) On-site freelance consultant ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA). Design-lead that partnered with account and information architecture teams to create the RemiPlus Goal Tracker DTC website from conception through implementation Developed accompanying print materials, such as Welcome Kits and information brochures to support launch Created and produced all web video content for the RemiPlus site Involved in high-level client presentation and PRC reviews Started as creative consultant, hired to staff after 5 months with hands-on and supervisory responsibilities. Clients include BMW, NetJets, Optimum Business and Capital One Bank. Created a :60 TV spot for Optimum Business (“In The Dark”) that consistently drew double-digit phone inquiries Elaine Ashburn . 914.263.5423 . email@example.com . Page 2 Developed brand-awareness advertising for NetJets, Capital One Bank, BMW, and TV and print for Optimum Business Created a 17-touch CRM program for the adherence stream of Humira, employing direct mail, email and web. Launched the Weight Watchers PointsPlus global program with direct mail and email initiatives. New business pitches: BMW dealership advertising, Popcorn Indiana and Mirabegron. Began as freelance creative consultant while concurrently working as freelancer for Saatchi Healthcare. Hired to fulltime CD position with dual role as manager and hands-on creative. Led, supported, and motivated creative staff. Helped win new business and manage client relationships. Clients include Pearson Education, Virgin Atlantic Airways, Univision, First National Bank of Omaha, Casio, Sun Trust, and Green Levittown. Created broadcast and digital campaign for FNBODirect that increased deposits to $1B. Launched the Virgin Atlantic American Express Card from Bank of America with an invitation-only event and signage throughout JFK airport. Developed a virtual educational conference website for Pearson (pearsonconference.com). Launched Green Levittown – America’s first suburb becomes America’s first green suburb – via comprehensive campaign of direct marketing, web, PR, and celebrity spokespersons.
Consultant Contributed as both supervisor and hands-on producer of creative work for an A-list of pharmaceutical clients. Sanofi-aventis: Orchestrated global launch of Acomplia/Zimulti (Rimonabant) a cholesterol-and-diabetes treatment for weight loss. Managed relationship marketing for Nasacort.
Led comprehensive program for Acomplia/Zimulti that included direct-to-physician and direct-to-client (DTP & DTC) via print, direct mail, email, web and online testimonial webisodes shot by Albert Maysles.
Created print, direct-mail and html-email campaigns for Nasacort. Takeda: Built awareness for Amitiza via DTP & DTC ads (both TV-and-print).
Associate Creative Director Brought on board to solidify and grow the Bank of America (BOA) credit-card account. Built market share for BOA’s national credit card initiatives. Supervised art directors and copywriters. Won additional BOA business – including corporate marketing collateral – by proposing projects based on the bank’s M&A activity. Pitched and won BOA co-branded credit-card initiatives including Choice Hotels. Directed creative work for The Sloan Group – a Draft subsidiary – in addition to BOA. Clients included CareFirst (BlueCross/BlueShield) and Cablevision.
ADDITIONAL ADVERTISING EXPERIENCE (1986–2001)
ASHBURN OKADA LLC, NYC, Partner, Creative Director. Clients: PR Newswire, New York Life and Smart City Kids. GREY DIRECT, NYC, V.P. and Associate Creative Director. Accounts included: Sprint, Renaissance Cruises and Bell South. BOZELL, NYC, Associate Creative Director, Group Head. Accounts included: Bell Atlantic Mobile and Exelon Energy. CLARION DIRECT and CLARION INTERACTIVE, Greenwich, CT, V.P. and Group Creative Director: Led 14-person creative staff that won and serviced Fleet Bank. Created effective direct mail campaigns for British Airways and Fleet Bank that exceeded projections — 46% for BA, and 50% for Fleet Bank. OGILVY & MATHER DIRECT, New York, NY, V.P. Art Supervisor: Created a direct mail campaign that resulted in $87M additional spending for American Express card. Clients included: AT&T, Crown Royal, and Jaguar. UX Design, AGI, Boston, MA; Oct. 2012 Advertising Design, New York City College of Technology; A.A.S. School of Visual Arts, New York, NY;Professional classes and coursework for B.F.A.
ENCEPHALITOZOON CUNICULI INFECTION IN DOMESTIC RABBITS ELISABETTA MANCINELLI, DVM, MRCVS, CERTZOOMED ECZM RESIDENT IN SMALL COMPANION EXOTIC MAMMAL MEDICINE AND SURGERY Unit 10 Berkshire House, County Park, Shrivenham Road, Swindon, SN1 2NR Encephalizotoonosis is a very common infection in domestic rabbits. This parasite is widely distributed amongst different mammalian species such as ro
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