Microsoft word - media release - klm royal dutch airlines - still soaring at 80!.docx
KLM Royal Dutch Airlines marks its 80th Anniversary in Singapore with a myriad of celebrations [Singapore, 10 April 2013] – Commemorating 80 years of scheduled flights to Singapore, KLM today announced it will celebrate this spectacular milestone, with a myriad of events and campaigns for its customers. Mr Domingo De Cola, General Manager – Singapore, Indonesia, Australia and New Zealand says, “We are pleased to be marking this 80th anniversary with various special celebrations for our customers, without whom this milestone would not have been possible. On 3 May 1933, a KLM Fokker F-18 landed in Singapore, making KLM the first western airline to serve Singapore with a scheduled service. Since then, KLM Royal Dutch Airlines has been growing from strength to strength and we hope to continue soaring to greater heights with our customers!” In celebration, KLM will launch the “KLM Says” campaign on April 1st where for 30 days, various challenges will be posted daily on www.klmsays.com. To take part participants can login using their Facebook or Twitter account. Once logged in, participants can type in the answer to the challenge or if the challenge is picture based upload a photo from a desktop, mobile phone or instagram. Prizes will be given away daily and 10 Grand prize challengers will be chosen every week to go into the main draw to be held at the end of the campaign, where they can win two economy class return tickets from Singapore to any KLM destination in the world. In a special collaboration between KLM and Singapore’s tropical garden, Gardens by the Bay, 14 tons of tulips (around 48,000 bulbs) will be shipped from The Netherlands to Singapore via KLM Cargo. These tulips, a significant symbol of the Netherlands, will be planted and displayed at the ‘Tulipmania’ Exhibit at the Flower Dome, Gardens by the Bay from 29 April – 20 May.
To celebrate Mother’s Day, which also falls in the month of May, KLM will import 2500 tulip stalks to be given out to at Raffles Place on the 7th of May as part of the ‘KLM Loves Mum Campaign’. The Band of KLM Royal Dutch Airlines is set to serenade and entertain visitors of Singapore Botanic Gardens for free on 11 May. Whilst on 12th May, music enthusiasts can enjoy a performance of the Band of KLM Royal Dutch Airlines at the School of The Arts (SOTA) Concert Hall. This concert will see band perform with the Singapore Winds Symphony. Guest will be the famous Dutch composer; Johan De Meij. “With this gesture of thanks to our customers who made this 80th anniversary possible, we invite them to take part in these celebrations with which we hope to bring a bit of Dutch culture and share it with all Singaporeans,” Mr De Cola adds For more information and details please visit: www.klm.sg About KLM
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance. In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation. KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy. History of KLM in Singapore
Founded in The Netherlands in 1919, KLM is the oldest international airline in the world, and the Amsterdam – London air link, first flown by KLM on its inaugural flight in 1920, is the oldest air route still served by the same airline. KLM began to write history in this region in the early 1930’s when it took the lead in the development of air services between Europe and the Far East, competing against Imperial Airways (now British Airways) and Quantas Empire Airways (now Qantas) Singapore’s strategic location was already recognized at that time and allowed the city to develop into the port of call and a convenient stopover point for flights heading for the Dutch East Indies and Australia.
For additional Information, please contact: Edith Kraaijeveld CRM & PR Manager, Air France KLM Singapore, Indonesia, Australia and New Zealand T: 6216 1214 M: 9155 0611 IMSG, PR Agency for Air France KLM: Brigette Ponce Cassaundra Gail Tan Senior Account Executive Senior Account Executive
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