Energy drinks contain ginseng, guarana, taurine,
maltodextrine, creatine and ginkgo biloba, just to name
out with a song called “Party like a Rockstar.” This
a few. They include massive amounts of sugar and
soon became the popular slogan for an energy drink
caffeine that will boost energy for a short period of
that seemed to be taking over the nation.
time and then leads to the crash. “They give me a sugar
Energy drinks such as Monster, Rockstar, Full
rush” said sophomore, Ashely Fife. The so-called crash
Throttle, and Red Bull, are very popular among teens
is a very familiar feeling that occurs after a person has
and young adults these days. Energy drinks boost
drank the energy drink. Whatever boost the person
stamina and keep one alert for a few hours.
had during the high of their energy drink will be
Energy drinks are one of the most popular
followed by an equal low. Many tend to fall asleep or
beverages in the United States. Each year they rake in
may just become extremely drowsy or lazy.
millions of dollars in sales. According to
It’s often warned that people with low toler-
health.learninginfo.org, in 2005 energy drinks earned
ance to caffeine could not drink energy drinks because
over 3 billion dollars in the retail sales market in the
it would lead to intense headaches, shakiness or an
U.S. alone. Since there are so many new drinks hitting
upset stomach. “Energy drinks are addicting and make
the market each year, the number is only climbing.
you jittery.” said junior, Josh Shaffer. They may just as
This money making phenomenon does have its
well experience anxiety during the effects of the
downsides. Energy drinks are dangerously unhealthy
energy enhancement. It is also warned by researchers
and when consumed in bulk can be seriously harmful
never to mix the stimulant drinks with other bever-
ages like Gatorade that were intended to keep onehydrated. This is mainly because energy drinks actuallydehydrate people due to the sugars and caffeine. Thecombination has often been linked to athletes’ deaths
Karen’s
Energy drinks are fine in moderation and when
Hair Design
used appropriately. These products are big moneymakers so it is
623 W. MAIN ST. RAVENNA Phone: 330-296-4115
continue todrink them nomatter whatthe risks orside effects arebecause let’sface it, whodoesn’t wantto party like arockstar?
18 | Ravenna High TimesWinter 2009
“Slow your roll” is the new slogan for anti-
energy drink titled Purple Drank. Innovative BeverageGroup, IBG, has rolled out this new product whichhappens to share the same name as popular southerndrink in the hip-hop scene which contains a softbeverage, typically Sprite; Jolly Ranchers, cough syrupcontaining codeine and promethazine.
In the south, “Purple Drank” is a slang term,
also known as sippin syrup and is associated with hip-hop culture such as Three Six Mafia’s single, “Sippin’ onSome Syrup”. It has also been known to be the causeof death for many due to overdoes in codeine foundin the prescription-strength concoction.
Nation Pubic Radio, NPR, had an interview
with the CEO of IBG, Peter Bianchi says, “This offers apositive alternative. And they thought it was realpositive to do this. And not that all the hip-hop artistsare talking about a lifestyle that may be detrimental,now we’re offering a positive alternative to it.”
With small and safe amounts of melatonin, the
hormone that controls sleep in our bodies, it causesthe relaxation effect causing some to have a betterquality of sleep according to IBG.
Purple Drank also contains an herb called
Valerian root. According to WebMd, valerian root has
been used for centuries for anxiety, and as a sleep aidbut it isn’t severe enough to interfere with sleepcycles. Although, there are some mild side effects
Girl”, The Pussycat Dolls’ “Bottle Pop” and
found in the natural substance, because of its calming
FloRida’s video “Sugar”. It has even been featured
effects. It shouldn’t be taken with any other calming
on Fox News with Shepard Smith, Good Morning
The carbonated grape-flavored beverage also
happens to contain rose hips, which are know to treat
exhaustion and nervousness. But, like any other
of this new drink. Dr. Elaina George, a physician in
energy drink, it is recommended not to drink more
Atlanta, Georgia, has found many risks linked with
than two servings within a 24- hour period.
the beverage such as, “Short-term symptoms
According to IBG, “Drank is the perfect
including impaired judgment, nausea, loss of
lifestyle beverage for those who can appreciate
coordination, headache, vomiting, loss of con-
sciousness, numbness of fingers and toes, abdomi-
Contributing to Purple Drank popularity and
nal pain, irregular heartbeat, aches, seizures, panic
success is the advertising found in music videos such
attacks, psychosis, euphoria, cold flashes, dizziness,
as Keri Hilson’s “Turnin’ Me On”, Lucacris’ “Nasty
Winter 2009 Ravenna High Times|19
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Energy drinks contain ginseng, guarana, taurine,
maltodextrine, creatine and ginkgo biloba, just to name
out with a song called “Party like a Rockstar.” This
a few. They include massive amounts of sugar and
soon became the popular slogan for an energy drink
caffeine that will boost energy for a short period of
that seemed to be taking over the nation.
“Slow your roll” is the new slogan for anti-
energy drink titled Purple Drank. Innovative BeverageGroup, IBG, has rolled out this new product whichhappens to share the same name as popular southerndrink in the hip-hop scene which contains a softbeverage, typically Sprite; Jolly Ranchers, cough syrupcontaining codeine and promethazine.