Say ‘No’ to Drugs - Taiwan’s Anti-drug Response
The “ECHINACEA CAMPAIGN”
The Ministry of Education
The Republic of China (Taiwan)
President Ma Ying-jeou, in his June 2, 2012 announcement regarding
Taiwan’s most recent efforts to respond to societal drug use, called on
the people to actively educate themselves about the effects of illegal
drugs and to support Taiwan’s “ECHINACEA CAMPAIGN”.
Created by the Ministry of Education, the “ECHINACEA
CAMPAIGN” hopes to provide accurate information and resources to
help people, especially students, to better understand drugs and the
The Echinacea flower logo, designed by assistant professor Tingyi S. Lin
and postgraduate students at the National Taiwan University of Science
and Technology, represents the Echinacea plant as gentle, natural and
one of many non-harmful options that people can choose for promoting
wound healing and enhancing their immune system.
Echoing United Nation’s Secretary-General Ban Ki-moon’s, June 26,
2011 worldwide message calling on all nations to actively continue
observance of the UN 1987 General Assembly’s resolution to have an
International Day – June 26th- as a day against drug abuse and illicit
trafficking, President Ma Ying-jeou and Minister of Education, Dr.
Chiang Wei-ling, pledged their support to helping Taiwan “say no to
They continued by saying that Taiwan has a responsibility to counteract
drug trafficking and drug abuse, especially among young people.
Currently, the effects from drugs permeate all areas of our society; our
families, schools, communities and neighborhoods. Each of us has been
touched by the dark hand of illegal drugs. It is time to “say no to
The “ECHINACEA CAMPAIGN” will be promoted with a campus-to-
community approach and the Ministry of Education intends to share
Taiwan’s on-going educational experience with the international
Programs and projects include establishing an inter-ministerial
Echinacea Sports Preparatory Working Group and the “Echinacea
Campaign Promotion Committee” in response to and in support of the
United Nation’s call for nations to become involved with its World Drug
The Ministry of Education has announced that the month of June will
annually recognize and promote anti-drug awareness activities.
Additionally, the MOE has announced that all schools throughout
Taiwan will hold “ECHINACEA CAMPAIGN” school activities on the
first day of every month.
Traditional holidays, such as Dragon Boat Festival, June 23, 2012,
Valentine’s Day, August 23, 2012, and the Mid-autumn Festival,
September 30, 2012, will act as special days for students, families and
friends to be reminded of their relationships to each other and how they
can help each other to “say no to drugs.”
Special “ECHINACEA CAMPAIGN” products have been created to
help promote the campaign’s message. Soon, flags, silicone sports
bracelets, stickers, and traditional cultural holiday items, such as moon
cakes and red envelopes, will be seen all over Taiwan.
With the approach of this year’s World Drug Day, the Ministry of
Education has created many “ECHINACEA CAMPAIGN” invitation
cards ( in 9 different languages)for local and international students.
For more information on the “ECHINACEA CAMPAIGN”, please visit
President Ma Ying-jeou, called on the people to support Taiwan’s
The logo of Taiwan’s ECHINACEA CAMPAIGN
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