Formative Research for Interface Design for Older Adults: Reducing Adverse Self-medication Behaviors
University of Connecticut, Storrs, CT, United States | zoe.strickler@uconn.edu
Introduction
In 2002 our research team released Preventing Conflicts Between Medicines, an interactive learning software program
designed for the aesthetic preferences and psychomotor skills of older adults (those aged 60 and older).
(Neafsey, Strickler, Shellman & Padula, 2001; Neafsey, Strickler, Shellman & Chartier, 2002). The study was
one of the first to document older adult’s aesthetic preferences for visual presentation of health-related
information via interactive media, as well as their needs with respect to speed of information delivery,
typographic presentation, and visual contrasts of imagery on the screen. (Strickler and Neafsey, 2001; Strickler
and Neafsey, 2002). In a controlled, clinical trial, older adults who used the program on touch-screen-equipped
laptop computers demonstrated increased knowledge of potential drug interactions, enhanced perceived self-
efficacy for avoiding the interactions, and reported fewer harmful practices involving use of over-the-counter
medications (self-medication) as compared to control groups receiving either a conventional print-based
In the current study, a Next Generation Personal Education Program, or (PEP-NG), is being developed to update
and integrate use of the now-validated learning program into natural health care environments as a means to
improve patient/provider communication and health care practice regarding potential drug interactions. The
earlier project was a stand-alone, educational intervention introduced to patients in their homes or in blood
pressure clinics by visiting nurses (Neafsey, et al., 2002). In the current study we are exploring use of the
program as a tool to enhance provider effectiveness in working with patients to determine optimal plans for
medicine-taking that fit with patient’s daily habits and practices, as well as to enhance the patient’s knowledge
and skills to reduce high-risk self-medication behaviors (Neafsey & Shellman, 2001).
As before, our research team regards design of the program interface – its visual appeal, readability, and
usability by older adults – to be key to the success of the program as a tool for health behavior change in this
population. In this paper we will discuss the formative, user-centered research processes that were used to
develop the successive prototypes that led to design of the final program.
2006 Design Research Society . International Conference in Lisbon . IADE
Scope of the problem
Failure of older adults to take medications properly is estimated to be a factor in more than a quarter of
emergency room visits and 10% of nursing home admissions with a total cost of over $25 billion annually in
the U.S. (Gurwitz et al., 2003; Salzman, 1995; Tafreshi, Melby, Kaback & Nord, 1999; Task Force for
Compliance, 1994). It has been estimated that 10% of adverse drug events may be attributed to communication failure between the provider and patient (IOM, 2000). Failure to take medications as prescribed and adverse self-medication
practices can result in drug interactions that can be fatal. In a health environment that promotes polypharmacy
for older adults—a group that is less well able to see, hear, and understand medical information than the
general population—a need exists to educate both older adults and their providers about the dangers of
adverse drug interactions arising from self-medication.
Potential Benefits, and Expected Impact on Patient Outcomes.
The current project identifies and deals with the adverse self-medication practices of older adults – specifically
interactions among prescription antihypertensives (for high blood pressure) and over-the-counter (OTC)
medications and alcohol. It takes specific steps to correct misconceptions and dangerous practices common
among older adults. Older adults have large knowledge deficits with respect to interactions of prescription and
over-the-counter medicines, and have low confidence levels in how to avoid serious interactions, but have a
keen interest in learning how to avoid them (Neafsey & Shellman, 2002). For example, we found that many
older adults with high blood pressure self-medicate for pain with aspirin-like agents containing ibuprofen or
naproxen (Neafsey & Shellman, 2001). Frequent use of these drugs can raise blood pressure and reduce the
effectiveness of prescription blood pressure medications. By switching to acetaminophen for pain-relief,
patients can return to target blood pressure readings.
Our project addresses six problems identified by the Institute of Medicine (IOM) as linked to adverse
medication events: 1) inaccurate medical histories, 2) inadequate patient knowledge of their health conditions
and medications, 3) poor treatment adherence, 4) medication errors (including self-medication errors), 5) low
utilization of preventative health care-services, and 6) poor patient satisfaction with the patient-provider
relationship (IOM, 2000). Our project offers an intervention to educate and effect behavior change at both
the provider and patient level. It is an example of "disruptive innovation" (Christensen, Bohmer, & Kenagy,
2000) whereby a technological advance (mobile, wireless, touch-sensitive computer) enables a leap to a novel
and optimal method to provide health education for older adults and improve their health outcomes.
Our research will provide answers as to how the innovation can improve the collection of patient self-
medication information, increase patient knowledge of their chronic health condition (hypertension) and
prescribed medical regimen, and improve health communication to foster behavioral change resulting in better
medication adherence and safer practices. The program’s customized and tailored education and
communication targets both patients and providers separately by following guidelines concerning health
literacy proposed by the IOM (2001). Further, our research findings will provide direction for other
investigators and software designers in their development of projects for older adults and provide a model for
user-testing (Strickler & Neafsey, 2002a). The project may serve as a model implementation that allows a rapid
2006 Design Research Society . International Conference in Lisbon . IADE
paradigm shift in how older adults access health information and communicate with clinicians.It also stands to
advance health communication research and practice by defining optimal use of information technology for
the older adult population within the health care system, and by employing controlled measures of health
behavioral outcomes for patients using user-centered, user-tested information media.
A basic premise guiding design of the original program was that older adults with reading skills and a
knowledge of biology/physiology average for their age would likely feel bewildered by complex drug
interaction information presented as text alone. Given the rise in the number of medications available over-
the-counter (often advertised as “safe” by themselves), and the range of potentially harmful interactions
involving blood pressure medications (antihypertensives) and substances as ordinary as antacids, cold/allergy
medications and alcohol, the basic information is difficult even for nurses to comprehend, much less older
patients (Neafsey & Shellman, 2002a; 2002b). The PEP-NG addresses this through use of attractive, simplified
anatomical animations of the effects of several classes of these pharmaceuticals on the body, and the ways in
which they interact when taken together. Outcomes from our previous studies strongly suggest that by
enabling experimental subjects to “see” these effects via inviting animations, the information on drugs and
their potential interactions are understood, remembered, and retained to a greater extent than among control
participants. We anticipate that improved comprehension of the pharmacological processes involved in
common drug interactions will prepare both patients and health care providers in this study to experience
better communication during clinical visits, and will enhance self-efficacy in both groups to take preventive
Specific aims for the project are: 1) to design a visual interface for the PEP-NG with desirable characteristics
and ease of use for both older adults and primary care providers 2) to increase clinician self-efficacy for
teaching and advising older adults about potential drug interactions; 3) to increase patient knowledge and self-
efficacy for avoiding harmful interactions arising from self-mediation practices; 4) to reduce self-reported
adverse self-medication behaviours associated with common drug interactions; 4) to improve patient
adherence to their prescribed drug regimen; 5) to achieve target blood pressure readings and f) to demonstrate
improvement in the provider-patient relationship among patients using the PEP-NG. Health outcomes and
health care utilization will be compared between a PEP-NG use group (the experimental group), and a control
group over 12 weeks. After 52 weeks a cost-benefit analysis will be conducted.
Patients will access the program on wireless, stylus-activated, touch-screen tablet PCs linked to an intranet
portal in the provider’s waiting room. Data will be analyzed via secure server, and educational animations that
are relevant to the patient’s risk behaviors (as identified in the patient’s self-report of medication practices) will
be delivered on the tablet PC. Summaries of reported behaviors and corrective strategies will be printed for
both patient and provider to enhance communication during visits.
Design Development
In the earlier study, conventional paper and pencil questionnaires were used to assess patient’s knowledge,
medication-taking behaviors, and medication self-efficacy (their confidence in their ability to avoid harmful
2006 Design Research Society . International Conference in Lisbon . IADE
drug interactions), as pre-test, post-test, and post-post-test measures. In the current study, these pre-validated
instruments are embedded in the computer interface as sets of interactive questions for the patient to answer.
The program therefore captures patient’s knowledge, beliefs, and behaviors regarding medication use. It then
uses this information to deliver learning content specific to the patient’s particular risks and self-medication
A long-term goal for the project is to make the program easily and widely distributable to older adults.
Whereas the earlier educational program was delivered via CD-Rom and was therefore confined to a fixed-
location delivery modality, (large animation files created in Adobe AfterEffects were delivered in Quicktime
format via a Macromedia Authorware interface), the next generation user interface is being programmed and
animated entirely in Macromedia Flash and programmed with Flash’s ActionScript 2.0 to allow instantaneous
delivery to patients via secure intranet. The tablet PC communicates with a remote sever through XML-based
web services to load current medication data, store patient information collected on the database, and
For this reason, the user interface in this study is being redesigned to work with the greater programming
power, smaller file sizes, and greater delivery flexibility of Flash, but also within the constraints of delivery via
intranet. Patient privacy is being guaranteed in the study through this use of a secure, intranet system.
However, a longer-range goal (beyond the scope of this project) will be to deliver the program over the
Internet provided that patient privacy can be fully guaranteed.
Our prior user-centered formative research with older adults elicited recommendations regarding illustration
style and representation of the human figure; color; style, size and configuration of type; glare and contrast;
and interactive functions such as navigation, motion, transitions, and animation speed. Our formative work in
the current study has focused on visual, stylistic, and ergonomic features of alternative data-entry interface
prototypes and tablet PC devices (including tablet stands, carts, and privacy screens) acceptable to older adults.
Early prototypes of the data entry interface were subjected to 3 repeated sets of focus groups with 10 advanced
practice registered nurses (APRNs) and 10 older adults (in two separate groups of 5) as the PEP-NG system
was being developed and revised. The participating older adults were recruited from a congregate living facility
for independent older adults in Willimantic, CT. Older adult participants met all study criteria and had a range
of health literacy scores (6 through 10) and psychomotor skills (e.g. 2 older adults were in wheelchairs, 3 had
osteoarthritis in the hands). The moderator brought up each interface feature on screen and asked the
participants to share questions, comments, suggestions, and perceived difficulties with the interface design to
An additional 10 older adults and an additional 10 APRN students were recruited to participate in usability
studies via individual think-aloud sessions. The usability studies enabled iterative testing/evaluation to be
executed with a sufficiently large proportion of our intervention target to help validate the usability of the
software design. During the Diagnostic Think-aloud studies, subjects were instructed to verbalize their
questions or problems during use of the program. Usability evaluators were allowed to prompt and answer
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questions when needed but did not express any opinions or comments during the session. The
evaluator/observer sat with the subject and took notes on all “positive critical incidents” (e.g., positive
comments) and “negative critical incidents” (e.g., negative comments or observed inability to use the program
that suggested a need for design modification) that were verbalized or experienced by the subjects as they used
the interface. Videotapes from the sessions provided an opportunity for the usability evaluator/observer to
cross-validate notes that captured the critical incidents. The videotaped sessions also provided a means for a
qualitative analysis of subjects’ mental and physical task load through observing and coding their verbal and
nonverbal expressions. Subjects also completed a set of quantitative and qualitative questionnaire items—
adapted from Post Study System Usability Questionnaire (or PSSUQ)—that assess perceived subject burden and
After the development-phase, interface revisions were made and another 10 older adults and 10 APRN
students participated in individual Verification Think-aloud studies, followed by Verification Post Think-aloud
focus groups in May, 2006. Any remaining or missed interface issues were identified and integrated into the
final prototype. A Beta test of the prototype was conducted during the summer of 2006 and a formal clinical
trial of the program began in the Fall, 2006.
We anticipate that findings from these formative, qualitative sessions, as well as the full clinical trial of the
completed program, will provide valuable guidelines for other designers and developers working in the area of
interactive health interventions for older adults or other special needs populations.
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The study Reducing Adverse Self-Medication Behaviors in Older Adults with Hypertension is funded by the National
Institutes of Health/National Heart Lung and Blood Institute, R01 # HL084298-01
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Selected References Christensen, C.M., Bohmer, R., & Kenagy, J. (2000, September/October). Will disruptive innovations cure health care? Harvard Business Review, pp.102-106. IOM (Institute of Medicine) (2000). To Err is Human: Building a Safer Health System. Washington, DC: National Academy Press. IOM (Institute of Medicine) (2001). Crossing the Quality Chasm: A New Health System for the 21st Century. Washington, DC: National Academy Press. Gurwitz, J., Field, T., Harrold, L., Rothschild, J., Debellis, K., & Seger, A. et al. (2003). Incidence and preventability of adverse drug events among older persons in the ambulatory setting. Journal of the American Medical Association, 289(9), 1107-1116. Lewis, J. R. (2002). Psychometric evaluation of the PSSUQ using data from five years of usability studies. International Journal of Human- Computer Interaction, 14(3&4), 463-488. Neafsey, P.J. & Shellman, J. (2001). Adverse self-medication practices of older adults with hypertension attending rural blood pressure clinics. The Internet Journal of Advanced Nursing Practice, 5(1). Retrieved May 10, 2004, from http://www.ispub.com/journals/IJANP/VOL5N1/self.html Neafsey, P.J. & Shellman, J. (2002a). Misconceptions of older adults with hypertension concerning OTC medications and alcohol. Home Healthcare Nurse, 20(5), 300-307. Neafsey, P.J. & Shellman, J. (2002b). Knowledge and self-efficacy of community nurses concerning interactions of prescription medicines with over-the-counter agents and alcohol. Journal of Gerontological Nursing, 28(9), 30-39. Neafsey, P.J., Strickler, Z., Shellman, J. & Padula A. (2001). Use of touchscreen equipped computers to deliver health information about self- medication to older adults. Journal of Gerontological Nursing, 27(1), 19-27. Neafsey, P.J., Strickler, Z., Shellman, J., & Chartier, V. (2002). An interactive technology approach to educate older adults about drug interactions arising from over-the-counter self-medication practices. Public Health Nursing,19(4), 255-262. Salzman, C. (1995). Medication compliance in the elderly. Journal of Clinicial Psychiatry, 56(Suppl. 1), 18-22. Strickler, Z. & Neafsey, P.J. (2002a). Preventing drug interactions in older adults: A collaborative study. In: Frascara, J. (Ed.) Design and the Social Sciences. (pp. 107-124).London: Taylor & Francis. Strickler, Z. & Neafsey, P.J. (2002b). Visual design of interactive software for older adults: Preventing drug interactions in older adults. Visible Language. 36(1), 4-28. The Task Force for Compliance. 1994. Noncompliance with medications: An economic tragedy with important implications for health care reform. The Task Force for Compliance, 2300 N. Charles Street, Suite 200, Baltiore, MD 21218. Tafreshi, M.J., Melby, M.J., Kaback, K.R., & Nord, T.C. (1999). Medication-related visits to the emergency department. Annals Pharmacotherapy, 33, 1252-1257.
2006 Design Research Society . International Conference in Lisbon . IADE
ETICA ORGANIZACIONAL Marcelo Briola (Universidad de Buenos Aires) El individuo, la organización y la sociedad están altamente relacionados, el debate actual tiene como finalidad el análisis de las ventajas y desventajas que se ponen de manifiesto en la organización y su impacto en la sociedad. Este trabajo refiere a la ética organizacional y será muestra con el inicio de un panorama
DR. SYED AKHEEL AHMED Ph.D University of Mysore, Mansagangothri, Mysore-57006, Karnataka, IndiaCell: + 91- 9480387874; +91-9243607677; akheelahmed54@gmail.com CAREER SUMMARY 37 years of post graduate teaching and administrative experience at university level in India and abroad ADMINISTRATIVE EXPERIENCE Dean, Faculty of Science and Technology, University of Mysore,