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12, 2013 | Karachi Marriott Hotel
THE POTENTIAL THAT LOCALIZATION HOLDS FOR MOBILE
by Fazal Ashfaq -
Founder & CEO, B Solutions
The mobile platform is becoming an integral part of all that is digital. Yet, out of the
overall Rs 38.4 billion ad spend in Pakistan in 2012-13, less than 3% was spent on
digital media such as mobile.
Why are marketers, agencies and brands in Pakistan still hesitant to adopt the MOBILE
platform as part of a larger, cross-media marketing strategy?
This one day workshop is an opportunity for participants to make a realistic assessment
of the opportunities and shortcomings that exist in our local mobile marketing eco-
system; to gain not only an understanding of what makes mobile marketing work
ABOUT COURSE FACILITATOR:
Yasmin Malik holds an MSc in IT from London University
(UCL) and is associated with the UKs largest telecoms research
and analytics firm, Informa Telecoms & Media, UK. Her 15+ years
of professional experience includes development and
implementation of mobile/wireless technology solutions and
mobile technology branding strategies.
As part of her corporate training experience, she has conducted
trainings for companies including ABN Amro, IBM and Unilever.
For more than a decade, she has been a regular contributor of articles on mobile
marketing and wireless technology for local and international publications including
Dawns Aurora, the UK Guardian and the Mobile Marketing Associations International
Journal of Mobile Marketing. Recently she authored the first
case study on mobile
marketing in Pakistan published via Emerald Insights UK.
She has also regularly engaged as a visiting lecturer/speaker on mobile technology
marketing at business forums and postgraduate level teaching programs at various
UK universities including Londons Cass Business School.
Currently she is a Visiting Faculty on Mobile Marketing Strategies
at the IBA, Karachi.
· Develop the right mindset for marketing via the mobile channel in Pakistan· Gain a comprehensive understanding of which types of mobile marketing are
likely to yield the most practical value in the Pakistan environment
· Evaluate the market forces that can optimize your mobile marketing strategy in
Pakistans emerging mobile marketing eco-system
· Learn how mobile marketing can be equally successfully applied across a range
of global and local industries that are both product and service based
WHAT YOU WILL LEARN:
This one day workshop will cover the following topics:· Who are we trying to reach via Mobile?· How SMS marketing has evolved in Pakistan
- SMS marketing case studies in brief: methodology and ROI
· Mobile marketing via the mobile Internet:
- Successful use of mobile banner ads, mobile apps, QR codes, mobile websites,
mobile video ads in international markets
· Case studies/Group Work: local and international case studies showing mobile
marketing success in media, FMCG, banking, insurance, automotive and aviation
WHO SHOULD ATTEND:
· Marketing professionals who want to learn more about how to make mobile part
· Brand Managers· Product Managers· Digital Media Managers
NOTE: This workshop is also specially designed for Junior to Mid-level marketing professionals
WHAT PEOPLE SAY ABOUT YASMIN.
Very knowledgeable on the subject.
Nazish Hussain - Assistant Media Manager, Unilever
Engaging trainer with relevant insight into a rapidly evolving sector.
Mujib Khan - Country Manager, New Hampshire Insurance Company
I had the privilege to attend one of Yasmin's mobile marketing workshops
and I was pleasantly surprised at the in-depth knowledge and commercial
understanding that Yasmin possessed. Her knowledge, understanding and
practical examples made the learning interesting and fruitful for all the
participants. I eagerly look forward to MM version 2 and highly recommend
Ms. Malik to all those seeking to learn more about telecoms and marketing.
Parvez Abbasi - Chief Thinking Officer, The Mobile Advantage Company
Regular Tuition Fee: Rs. 12,500 per participant
on 2 or more nominations from the same organization
Includes Courseware, Terrabiz certificate, lunch, refreshments, business networking
Call for further information, please contact Talha Shabbir +92 321 8747 595
Phones: +92 21 3455 0319 & 3455 8539 | Email: firstname.lastname@example.org
Facsimile: +92 21 3455 7264 | Website: www.terrabizgroup.com
For cancellations made in the 7 working days to the workshop, no refunds will be given.
Cancellations must be confirmed by email. Substitutions may be made at anytime.
SUMMARY OF PRODUCT CHARACTERISTICS 1. NAME OF THE MEDICINAL PRODUCT 2. QUALITATIVE AND QUANTITATIVE COMPOSITION • Active substance: Each enteric coated tablet contains 45.10 mg of pantoprazole sodium sesquihydrate equivalent to 40 mg of pantoprazole. For a full list of excipients, see section 6.1. 3. PHARMACEUTICAL FORM A yellow, oval biconvex enteric coated tablet
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