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12, 2013 | Karachi Marriott Hotel
December
‘THE POTENTIAL THAT LOCALIZATION HOLDS FOR MOBILE’
by Fazal Ashfaq - Founder & CEO, B Solutions
WORKSHOP OVERVIEW:
The mobile platform is becoming an integral part of all that is digital. Yet, out of the overall Rs 38.4 billion ad spend in Pakistan in 2012-13, less than 3% was spent on
digital media such as mobile.
Why are marketers, agencies and brands in Pakistan still hesitant to adopt the MOBILE platform as part of a larger, cross-media marketing strategy? This one day workshop is an opportunity for participants to make a realistic assessment of the opportunities and shortcomings that exist in our local mobile marketing eco- system; to gain not only an understanding of what makes mobile marketing work – ABOUT COURSE FACILITATOR:
Yasmin Malik holds an MSc in IT from London University (UCL) and is associated with the UK’s largest telecoms research and analytics firm, Informa Telecoms & Media, UK. Her 15+ years of professional experience includes development and implementation of mobile/wireless technology solutions and mobile technology branding strategies.
As part of her corporate training experience, she has conducted trainings for companies including ABN Amro, IBM and Unilever.
For more than a decade, she has been a regular contributor of articles on mobile marketing and wireless technology for local and international publications including Dawn’s Aurora, the UK Guardian and the Mobile Marketing Association’s International Journal of Mobile Marketing. Recently she authored the first case study on mobile marketing in Pakistan published via Emerald Insights UK.
She has also regularly engaged as a visiting lecturer/speaker on mobile technology marketing at business forums and postgraduate level teaching programs at various UK universities including London’s Cass Business School.
Currently she is a Visiting Faculty on “Mobile Marketing Strategies” at the IBA, Karachi.
WORKSHOP BENEFITS:
· Develop the right “mindset” for marketing via the mobile channel in Pakistan· Gain a comprehensive understanding of which types of mobile marketing are likely to yield the most practical value in the Pakistan environment · Evaluate the market forces that can optimize your mobile marketing strategy in Pakistan’s emerging mobile marketing eco-system · Learn how mobile marketing can be equally successfully applied across a range of global and local industries that are both product and service based WHAT YOU WILL LEARN:
This one day workshop will cover the following topics:· Who are we trying to reach via Mobile?· How SMS marketing has evolved in Pakistan - SMS marketing case studies in brief: methodology and ROI · Mobile marketing via the mobile Internet: - Successful use of mobile banner ads, mobile apps, QR codes, mobile websites, mobile video ads in international markets · Case studies/Group Work: local and international case studies showing mobile marketing success in media, FMCG, banking, insurance, automotive and aviation WHO SHOULD ATTEND:
· Marketing professionals who want to learn more about how to make mobile part · Brand Managers· Product Managers· Digital Media Managers NOTE: This workshop is also specially designed for Junior to Mid-level marketing professionals
WHAT PEOPLE SAY ABOUT YASMIN.
“Very knowledgeable on the subject.”
Nazish Hussain - Assistant Media Manager, Unilever
“Engaging trainer with relevant insight into a rapidly evolving sector.”
Mujib Khan - Country Manager, New Hampshire Insurance Company
“I had the privilege to attend one of Yasmin's mobile marketing workshops
and I was pleasantly surprised at the in-depth knowledge and commercial
understanding that Yasmin possessed. Her knowledge, understanding and
practical examples made the learning interesting and fruitful for all the
participants. I eagerly look forward to MM version 2 and highly recommend
Ms. Malik to all those seeking to learn more about telecoms and marketing.”
Parvez Abbasi - Chief Thinking Officer, The Mobile Advantage Company
Regular Tuition Fee: Rs. 12,500 per participant on 2 or more nominations from the same organization Includes Courseware, Terrabiz certificate, lunch, refreshments, business networking Call for further information, please contact Talha Shabbir +92 321 8747 595 Phones: +92 21 3455 0319 & 3455 8539 | Email: register@terrabizgroup.com Facsimile: +92 21 3455 7264 | Website: www.terrabizgroup.com For cancellations made in the 7 working days to the workshop, no refunds will be given.
Cancellations must be confirmed by email. Substitutions may be made at anytime.

Source: http://www.terrabizgroup.com/MobileMarketing1.pdf